The idea was born in 2018 when the founder Argineh Danelian, being an influencer herself, noticed that there was something she could contribute to the world of fashion. Her obsession with flowers and purses lead her to create something unique. As a result, she decided to combine the two like no one has ever done before. She created her very first purse that has natural dried flowers set into clear acrylic bags to create a fashion statement for women all around the world! All the flowers are naturally dried and delicately placed into the bags by specialists. She chose the first purse to have purple flowers like the “Forget Me Not” flower in honor of the Armenian Genocide.

She also, has a strong passion for high quality jewelry and designs the most unique pieces getting inspired by vintage pieces and culture. She is always a step ahead of whatever the trend has to bring for the upcoming season so you can be sure to find the most trendy pieces here on ARGI DANELI first.

Our founder, Argineh has a strong belief and respect for handmade pieces; she assembles all the jewelry by herself using high quality  14k-18k & 24k Gold-filled materials, Swarovski Crystals, Freshwater Pearls, Hand-painted Ceramic Beads, glass blown charms & more.

Argi Daneli is created by a woman for women.